Booth il Wawa
Posted Mar 12,2015
by Tamer AlMasri
Jobedu made its first appearance at Souq Jara; a popular pedestrian street market that takes place in Amman every Friday throughout the summer. When we started in 2007 we wanted to play it safe, so we used the booth the market organisers gave us. Our intentions were always to customize our own booth to match our personality and sense of character, and so the booth became an integral part of our story and a persistent example of constant re-engineering, redesigning and enhancements that is integral to our culture.
2007 - Booth #1 AKA “Old Faithful”:
The idea was to adapt our street sign logo into actual street signs, with a yellow rope running across where we would hang our t-shirts using clothespins. Our stock would be hosted in white laundry baskets on the floor and a washing detergent box would be our cash box to complete the theme. We had Ahmad Atieh (Jobedu’s official blacksmith) help us with the poles and the base.
It was really cool to look at. people loved it.
The bases took too much space in the car and were relatively light that when we hung the t-shirts they turned into a mast and the t-shirts were the sail. We tried to solve the last problem using sandbags to hold them down. That just added more work.
The worst problem was bending over to sift through the inventory in the laundry basket #plumber’s_crack.
2008 - Booth #2 AKA “The Helicopter”
We went back to Ahmad with our problems and experiences from the previous year, and one week later he called us in to see the new Jobedu booth. He called it “The Helicopter”. It closed in from two sides so that when we want to pack it up it doesn't take any space. He also made it so that poles screwed on to the base, for a tighter and more secure hold. He was kind enough to make them really, really, REALLY heavy so they would not fall over. We still used laundry baskets for our stock.
The booth didn’t fall over.
We developed back problems from carrying the insanely heavy bases.
We were still mooning everyone.
2012 - Booth # 3 AKA “Breaking the Curse”:
Determined to destroy the plumber’s curse once and for all, Ahmad and I went back to the drawing table once again. We wanted to do away with the heavy bases so we came up with a flexible design we can take anywhere with very little effort. BEHOLD, THE JOBEDU TABLE BOOTH!
No more mooning
No heavy lifting
None so far :)
What was seen can never be unseen!